Consistent company identity will help you stand out from competitors.
Setting up and using graphic standards will help you start building your “brand”. It’s not as hard as it seems. Think about the largest brands around today, such as, Coca-Cola, Microsoft, Google and McDonalds. All of these companies are consistent with their brand. From the fonts to the colors. It may seem to be minor but consistency does add up.
Graphic standards are written guidelines that include your logo, fonts and colors and how they’re used in all your materials; print and electronic. Examples – business card, letterhead, envelopes, mailing label, emails, social media and website.
Consistency will help build brand awareness, look around your office or home, you’ll see how other companies use graphic standards to build their brand and create recognition over time.
The size of your company doesn’t matter, you can benefit from establishing your company identity. If you need assistance in creating graphic standards or want to evaluate where your at contact Silver Cricket Designs and we’ll help you get on track.