Save Money with Multi-Function & Multiple Messages
“Can you take two business cards and combine into one? Can you make the brochure more colorful and multi-purpose?”
These were the questions I was asked by the Michigan Capital Celiac/DH group (MCCDH) when they wanted to update three of their key marketing pieces. The non-profit group’s mission is to provide dietary information, personal support, education, and awareness of advancing research to improve the quality of life for people affected by gluten-related disorders and their families.
Brochure + Membership Form Combination
The brochure needed a face lift. The changes requested were to have a more eye catching design, add more colors and the content needed to focus on what the group does to help those who are gluten sensitive, intolerant, and/or diagnosised with Celiac disease or DH. One last important need was to combine the brochure with a membership form. Here’s the result.
2 business cards with 2 different purposes into 1 card?
The group also had 2 business cards, each with a different purpose. The first was a contact card, with group information on the front and officers contact info on the back. The officers change yearly causing the card to become outdated quickly. This card was available for all members to hand out to build awareness and invite those with questions to attend the meetings and was given to health care providers.
The second card, referred to as a diet card, was business card size for ease-of-use. The front had information about the group and their meetings while the back contained diet info that could be given to the restaurant server or cook staff to make them aware of the dietary needs and the seriousness of the issue of cross contamination. This card was especially valuable to those newly diagnosised.
The changes requested were to remove officers names and have space for writing, so each member could personalize. The big question — could these two combined into one?
After careful consideration of the content a solution was found that worked well for MCCDH. Their wish came true, both cards are now one! This saved the group money in the initial ordering, as they could order a higher quantity at a better price and the cards won’t become outdated with contact information when officers change.
As non-profits and business owners try to get the most bang for their buck, thinking out of the box can help. Consider combining existing pieces together, making them multi-purpose and multi-functional saving you money.
Are you reviewing your communication materials? Is the content current and correct? Do your print materials match your online persona? If you need help give Silver Cricket Designs a call and we may be able to help you find the right combination that saves money.
Want to learn more about MCCDH? http://lansingglutenfreegroup.weebly.com